The three main functions of journalism in democratic societies are information sharing, provoking debate and providing a control structure. In emerging digital media-ecology debate is structured by non-feudal collaboration.

"Github for Democracy" is one of my Top 10 Media Innovation Ideas. I'm publishing one media innovation each day during the ten first days of October.

This is not my idea. See if you haven't already. Then check out how they are making the new constitution in Iceland.

I just want to say that if someone knows how this should be made exactly, now is the right time. For example the healthcare it system discussion already facilitates itself in a manner that the proposed platform would further support.

Supporting and facilitiating democracy is an important journalistic function. The future of this kind of facilitation is in self organizing platforms. Journalists should run these platforms, bringing up questions for the crowd to discuss on. It is again very much about agenda setting.

A lot of magazine content is still not published online although there is a long tail market.

"Collaborative magazine paywall" is one of my Top 10 Media Innovation Ideas. I'm publishing one media innovation each day during the ten first days of October.

What was I proposing? Oh, yes. Just a Piano media style "magazine Spotify" especially for those magazines who are not online yet.

Why for them? Because they know that they should be online but they don't know how. The others are already playing their own game and complaining about YLEs very, very effective paywall.

The core point with this idea is that is should be sold as a source of additional revenue to the magazines. Now, when they are not putting their content online, they loose money. Not much, but some. These magazines are afraid of cannibalizing their sales, but how many magazines they sell a month after the mag has come out?

The digital distribution of these magazines doesn't have to be instant. But it has to be based on a subscription fee and the fee has to be cheap. The subscription fees would be divided between magazines based on, you guessed it, reading time, with a small portion of the revenue staying with the paywall operator. (there is also an unfair way to do this, paying magazines per fixed reading time rate and keeping the subscription fees, which would be very profitable if the subscription becomes a thing - compare to spotify, again).

Online brand advertisement is often bought and sold in a wrong way. Let's fix it.

"Finnish Cost Per Second Advertisement Network" is one of my Top 10 Media Innovation Ideas. I'm publishing one media innovation each day during the ten first days of October.

1. Find the authors that people love to read for a long time
2. Purchase the advertisement space in the stories of these authors with cost per click pricing model
3. Sell the advertisement space with cost per second pricing to brand advertisers who don't want clicks but want visibility
4. PROFIT

See what I did there? I didn't put questionmarks to the third line. It is much more clear this way.

Can it really be this easy? Yes. The numbers add up. And no. I bet the person who sold you the click ad space feels a bit cheated. Nevertheless, if you manage during the endeavor described above to get a position especially with magazines to buy their advertisement space to brand advertisers with cps pricing, you will change online marketing in Finland to good direction. CPS metrics forces media companies to focus on content.

It won't be easy. Believe me when I tell you that the whole online advertisement business is very, very controlled oligarghy that is making good profit with the current situation, even though the magazines aren't.

They need to change at some point. Only 16% of internet users clicked an ad last year. And the numbers are down.

Oh, if you think you can be the driver of the change, . I have some ideas how to do this.

We should not underestimate the power of philanthropy.

"Voluntary paywall to blogs" is one of my Top 10 Media Innovation Ideas. I'm publishing one media innovation each day during the ten first days of October.

This idea was actually sent to uutisraivaaja competition by us a year ago, but it didn't go forward then.

Someone is going to make a successful product for hardcore blogging community to make and receive donations. Many have tried: there are many concepts like this, but I haven't seen any of them to really succeed.

Donations in blogs don't really work these days. They require too much from the user to give very little. The system should be built differently. What if instead of "pay me a cup of coffee" buttons, blogs would ask for a monthly 5 euro donation for all the blogs to be shared.

The core idea is to provide a platform where readers pay a monthly donation, which is then shared to the blogs they read based on the time spent on each site. Scoopinion data could be used to guarantee rightful division of the money.

Marketing the idea to blogs is fairly easy (want money? sign up!) but requires a lot of footwork. If blogs advertise the idea, the community might be formed through that.

Because it has to work.

"GQ meets NRGM" is one of my Top 10 Media Innovation Ideas. I'm publishing one media innovation each day during the ten first days of October.

GQ is a monthly men's magazine. NRGM is a Finnish music blog.

Finland lacks a stylish, thought-provoking magazine for men. This is a small market, but it should be large enough for this kind of a magazine. Many have tried, but I haven't seen a web version of this.

It should be free, with more than a pinch of anarchy and made by volunteers who just love the idea. Later there could be profitable collaboration possibilities with different kind of events and brands, as the market segment is traditionally very difficult to reach.

For example, GQ is changing their brand value to money by collaborating with Gap.

Anybody interested in taking the task? A lot of passion and skill is required to make this idea successful. It's hard work to create a community of readers, a phenomena. There is no promise of income. But it will be a lot of fun.