Online brand advertisement is often bought and sold in a wrong way. Let's fix it.
"Finnish Cost Per Second Advertisement Network" is one of my Top 10 Media Innovation Ideas. I'm publishing one media innovation each day during the ten first days of October.
- Find the authors that people love to read for a long time
- Purchase the advertisement space in the stories of these authors with cost per click pricing model
- Sell the advertisement space with cost per second pricing to brand advertisers who don't want clicks but want visibility
- PROFIT
See what I did there? I didn't put questionmarks to the third line. It is much more clear this way.
Can it really be this easy? Yes. The numbers add up. And no. I bet the person who sold you the click ad space feels a bit cheated. Nevertheless, if you manage during the endeavor described above to get a position especially with magazines to buy their advertisement space to brand advertisers with cps pricing, you will change online marketing in Finland to good direction. CPS metrics forces media companies to focus on content.
It won't be easy. Believe me when I tell you that the whole online advertisement business is very, very controlled oligarghy that is making good profit with the current situation, even though the magazines aren't.
They need to change at some point. Only 16% of internet users clicked an ad last year. And the numbers are down.
Oh, if you think you can be the driver of the change, . I have some ideas how to do this.