Open world requires new drivers of change and creates unseen conflicts between corporations and communities. In communities, entrepreneurs produce the waves of change.
This text is based on insightful presentation by .
A community is a groups of people with common resources. A corporation is a group of people with a common goal.
Previously, corporations ruled. But with today's rules, using open standards and common resources (e.g. cognitive surplus), communities beat corporations. Javi Creus gives an example of community kicking corporations in the soft spots in markets, organizations structures, manufacturing, politics, research, culture...
Communities thrive due to new economics and new dynamics. The new economics are less capital intensive (trust and reputation in airBnB), but there is more labor due to large number of educated people and new commons - open, accessible resources. In communities, users are contributers instead of customers. Just think Scoopinion. The producers of change in communities are entrepreneurs, where as in corporations, the change is committed by employees.
In today's world, Javi Creus concludes, shared is not less efficient than owned.
These commons based entrepreneurs need to create value for the community. It is often a mistake to try to build a community; instead an existing community should be the starting point. Entrepreneurs can create their business with the help of the community by maintaining a node position within the system (Scoopinion as a platform), by being a channel for commercialization (Scoopinion's business model), having a strong brand like Arduino does or keeping a small portion of the potential revenue for themselves.
One question remains: when does a successful entrepreneur-driven community turn into a common resource exploited by a corporation and can this be avoided?