The times are tough for you in the Press. Let me ask you something: what are you fighting for?

What does a crisis mean? In tough times it is easy to forget what is important. You go back to the basics. You survive day to day. You think about the next meal, not the one after that.

You measure the immediate satisfaction you have just produced, because that is what you are paid for. You optimize to maximize it.

You still believe you fight for good, but you cannot quite explain what good is.

The fight has made you anxious and bitter. You don't see it yourself, but everyone who sees you knows that you have slipped to the dark side.

You no longer fight for people, against the evil corporations and corrupt governments. You fight with the corporations and governments because you don't know what is wrong anymore; the fight is so intense you don't have time to find that out.

You laugh at opinion polls, because you have data to prove them wrong. Your data shows that there is a mass of men who does not want to be educated, who do not want to hear about the wrongdoings of those responsible, who do not care; they want to be drown into an endless stream of entertainment and if your data shows that that is what they want, that is what you will deliver.

You don't understand that your actions have impact to the metrics you use: you create the change you think comes outside.

What could save you? Who could bring you back?

I can think of two candidates for this heroic task.

Either someone brave could demonstrate the value of impact based measuring in economic terms to those who coordinate and lead your operations; Or the audience moves faster and faster to grassroots media and the new balance is with short term, vanishing small media. These small media operations cannot maintain a market position but when one falls, two are ready to take the place. They are unsustainable in economic terms but are still able to take care of the democratic fourth estate function of the Press.

Or not. Maybe the battle is already lost. Maybe there is no one willing to wear the bat suit anymore.

Welcome to Gotham City.