Feature story aggregator Scoopinion.com published today personal news reading visualizations to show their users how much they are reading different media sources.

The media fingerprint visualization is published to allow readers to master their reading. “We want to provide our users with the most accurate understanding of their news reading” says CEO Kobra Koskinen. Scoopinion users can use this personal data to learn about their reading behavior, tastes and habits. “It’s quite revealing to see in one chart what sources influence my opinions.”

Scoopinion media fingerprint brings personal analytics to news reading and journalism. “Nowadays everybody speaks about big data.” Koskinen says, “But big data should help each and every one of us, instead of just helping large corporations to target advertising and so on. It’s our data after all.”

At Scoopinion, users participate in crowdsourcing the media by engaging in their natural behavior of discovering and reading stories online. The is able to tell whether the story is engaging and immersive by following the total community behavior such as total scrolling and time spent on each part of each story. The community guarantees that only the stories that are engaging and immersive are found and shared with other Scoopinion users.

In addition to using the data to push up the engaging stories, the Finnish team of five entrepreneurs is now giving the data back to each individual user. “Personal reading data is a great way to reflect on and learn about your own actions.” Koskinen says.