I’m looking at my list of Finnish journalists in the order of reading time spent to them. On the top of the list, two authors compete neck to neck with combined reading time of 24 hours in a specific time frame. One of them have have written 30 deep and insightful stories about Finnish social politics. The other one has written 740 stories about the TV-series the Big Brother.

Only real income for these online magazines is impression and click advertisement. This means that the latter journalist is 25 times more valuable to the newspaper than the first one and we start to see where the trouble lies in journalism these days.

However, it is not only the press that is in trouble due to the overemphasis on certain false metrics, such as clicks and shares. Sense-making, reasonable, challenging journalism is the solid ground where our society is built on. It allows us to understand reasons and thus tolerate people who are not like us but who we share this world with. There is no force in this world with more disruptive power than media. This ground has turned muddy.

We can stop the rain. We can redesign media by empowering everyone to participate in it.

With Scoopinion, we don’t measure clicks or shares. We want to see how people actually engage with content.

We measure how they behave when they read, instead of thinking reading as a binary act. Every read in Scoopinion matters. By reading stories, our community participates in separating the wheat from the chaff to find the stories worth reading for everyone.

Welcome to the future of media. Here everyone matters and has a say. Let’s call it crowdcuration. Experience its full impact at Scoopinion.com.

And if you don’t trust that’s enough, think about the untapped potential. We can crowdsource more efficiently than anyone, we can broadcast anonymously what communities read (which is huge if you think about drug wars in Mexico or totalitarian governments in Syria eg.), we can analyze weak signals better than Twitter and we bring humans as centers of algorithms. Essentially, we want redesign how information and humans interact.