Because healthy journalism is directly linked to healthy society, I believe that content providers have a responsibility for making long form journalism profitable.
There are two ways to reach that goal.
- By increasing the number of readers in long form stories OR
- By increasing the revenue per reader in long form stories.
Scoopinion helps content producers in both.
1. More readers to long form stories
At Scoopinion, we have developed a technology that uses the behavior of crowds to automatically rate articles.
When you read NY Times, the Guardian or any other major news site or blog with Scoopinion installed, your scrolling gestures and reading speeds are tracked. I want to emphasize: we measure the actual reading behavior instead of clicks, likes, shares or up votes.
Thus, we get a lot of data about how articles are read, all the time.
We then use this dataset to find the most well-read pieces for our readers, aggregating more traffic to the most well-read long form stories.
The aggregation provides more readers for the stories that deserve it.
2. More revenue per reader
As you can see, we have a lot of data about reading preferences and styles, industry wide. Because of Scoopinion we know that NY Times articles are read 10 seconds longer on average than articles at the Guardian.
To our users, we give this data back in the form of a private profile page (launching soon!). To magazines and advertisers we can offer information about the actual exposure times of ads on different sites to point out the benefits of cost per second and onscreen advertising. This is to create more revenue from the most engaging stories of the web.
Scoopinion means more sustainable structures in journalism
To conclude, Scoopinion means more readers to stories that deserve it. It is a way to verify and develop better pricing metrics for ads. Thus, it means more sustainable structures in journalism.