Today at Slush13 Helsingin Sanomat Foundation nominates the next Uutisraivaaja innovation competition winner. Scoopinion won the previous competition, so it's a proper time to talk a little bit what is happening with Scoopinion these days.

It's been a long ride. Scoopinion started as an idea breakfast community, pitched the first idea to Uutisraivaaja as a social cache, evolved to become a platform where news are social objects and then won the Uutisraivaaja competition as a crowd curated feature story aggregator.

During the early startup phase with seed funding from the competition, we clearly had two distinct user groups: the readers and the journalists. In startups, focus is the most important value. Mark Zuckerberg actually had "focus" written on top of the urinals at Facebook. So we were very lucky to get the journalist data market funded separately; Ville and Mikko are currently using the Scoopinion technology to create an awesome product for journalists with Scoopinion spinoff Hacklog in Matter incubator in San Francisco. Even though we are focusing on two aspects of the problem, we continue working together to realize a bigger goal: to change the focus of the online news industry from access (clicks) to content.

I, Juha and Mikael continue working with the mission of bringing readers the stories worth reading. People read our digests at a stunning rate, and the rating for our is today superb 4.87 stars out of 5 with more than 100 reviews. I thank you for your feedback and enthusiasm.

Focusing increases possibilities. This is a lesson I believe many entrepreneurs learn too late. Dropping the journalist data market from Scoopinion makes many things easier for us. We have now a wide range of future plans you'll hear about soon.

As always, I'm eager to hear your feedback and ideas. You can drop me an email at .

Best Regards,

/Johannes