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Top Nine Reasons Why You Should Join a Social Networking Site

Nowadays, everybody you see seems to have an online personality; people everywhere are engaged with Twitter, Facebook, Myspace, LinkedIn, and the myriad of duplicates social networking sites. These sites are not limited to people of a certain age group; rather, it is becoming the trend that an older population is beginning to embrace this new technological age. Also, it is not only individuals who engage in online networking, but also organizations and businesses are trending towards utilizing the ease of communication. Here are the top ten reasons why you should embrace the online social networking world, if you haven’t already.

  1. Everybody is doing it. As a child, you were probably warned never to take that as a reasonable excuse for trying something. However, over 150 million people use Facebook daily. There are 50 million users on LinkedIn. The fact of the matter is that these social networks can quickly connect you with your friends and family all around the world. Chances are that they are already users of such sites!
  2. A social network is a perfect environment to encourage entrepreneurship within an organization. It is about discovering new possibilities for communication and participation and is a breeding ground for new ideas.
  3. Social networks are scalable. This means you can be choose to be “open” or “closed”. You can access free or by invitation. You can find people who share a particular interest or try diversifying your interests and reach out to others. You can customize your Instagram views and you certainly have access to every aspect of your social networking site. If you own an account on a particular social networking site, then that means that you have the right and privilege over it. You can control who you want to follow and you can opt to accept and decline followings from other people.
  4. They create dynamism in organizations. Ideas and initiatives are shared and new knowledge is generated, establishing new horizontal relationships between various levels or departments. Synergies are generated in real time and encourages participation.
  5. There act as a public forum. Some are especially useful, because they allow sharing of all different file types – especially multimedia files. Such sites like Facebook and Myspace ease picture and video sharing.
  6. Social networks allow an organization to become smarter and learn from their users. You can learn from their interactions. Social networking sites allow businesses to study their target demographics to draw conclusions on current trends and mannerisms. For example, on social networking sites, one can create groups, events, and even surveys.
  7. You can discover new lines of action. They are a source of inspiration. You may discover interests that lead you to set up activity areas previously thought you had nothing to do with your purpose. This is primarily accomplished by meeting people with whom you would normally not engage.
  8. They give you the chance to become a reference in your area of activity. It’s like a seed that can grow and become successful. They’re great for advertising local events or social and political movements. Basically, you can reach out to multitudinous people very quickly.
  9. Finally, it can become a very important asset to your organization with economic value or social revitalization. Social networking sites can be seen as a medium through which you can reach your market. For example, the popular site Facebook allows businesses to advertise directly on their site through ads which target users based on their interests.

So, there’s no reason why you should miss out on this new technological phenomenon. Go join a social networking site today!


Paola Garcia lives in Jakarta Indonesia. She is an associate professor in University of Indonesia and also managing Scoopinion at the same time. She is also fond of watching theatrical plays.

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