Marketing and E-commerce — a Beginners Guide

One of the truly exciting things about the Internet these days, is the possibility of running your own e-commerce marketing business. Not to say that you couldn’t run your own marketing business in the past. It’s just that these days the barriers to entry, and success, are infinitely lower than they were in the past. While the barriers have been lowered, that’s not to suggest that basic business principles shouldn’t be observed. Every business, whether it’s an online business or an off-line business still needs to be run like a business. Here are a few points that you should be able to take to heart when entering into the exciting world of running an online business.

There’s a phrase known as “the tipping point”. It’s one that was made popular by the author Malcolm Gladwell, in his similarly titled book. In simple terms, it means the point at which a product or concept reaches the masses. The concept which I’m referring to here, is that of the online buyer. For quite a few years now online purchasing of services and products is been a reality. In the past few years, it’s become increasingly popular. There have been some fairly startling statistics bantered about. The latest I’ve heard, is that last year alone $1 trillion was spent by consumers online. That’s a pretty big number. The point I’m trying to make here is, people are shopping online in bigger and bigger numbers, and that’s only going to grow. This is why you can buy amazon accounts to promote your business on one of the most popular online portals that is there. Through Amazon you get millions of potential buyers as well.

We truly live in the age of information. Information in and of itself is a product that can be bought and sold, like any other tangible goods. With the digitization of virtually all kinds of media, the Internet offers the best delivery mechanism by far for that information. While at the moment, there are legal battles and obstacles to overcome in terms of 100% delivery of all digital media. It’s only a matter of time before those obstacles and hurdles are overcome. The Internet is simply the best way to deliver music, movies, books, and other digital media. It’s no longer a question of if, it’s a question of when.

The third radical change in the Internet and that is beginning to power e-commerce, is social networking. The Internet is no longer populated by only computer geeks and IT experts. Basically everyone and their dog, and their cat, and their fish have access to the Internet. Not only do they have access, they’re building relationships amongst themselves. Sites like Facebook and Myspace pioneered this phenomena, but it’s coming was inevitable. With relationships, come trust, and word-of-mouth. It’s inevitable, but this phenomena would be used by marketing interests.

The Internet is still a bit of a wild West when it comes to buying and selling. For the young entrepreneur looking to get started, that’s good news. It means there are tiny crevices and niches for the new entrepreneur to gain a foothold. Things are not currently dominated by big corporations and large businesses. While the playing field, is not totally level, they’re still opportunity for new, young, and bright ideas to gain acceptance, and ultimately, profitability.


Paola Garcia lives in Jakarta Indonesia. She is an associate professor in University of Indonesia and also managing Scoopinion at the same time. She is also fond of watching theatrical plays.

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