Social Media

Best Twitter Tools For Business As Well As Great Too!

There is a hot debate in today’s world about the impact of social media (specifically Twitter) for businesses online. Does the service truly add value to a business or does it simply take up too much time that could be going elsewhere? Arguments aside, those businesses that do take the plunge to use Twitter for their business have seen a mix of reactions and return on investment. Businesses which have succeeded with their Twitter use have been those of big brands or those that develop entertaining marketing campaigns. Some of us are now getting confused in senses of knowing the significant information, in that case we can look up to, regarding our concerns.  It’s no secret that these types of businesses use Twitter tools to help manage their online presence with the service. Inspired by stories of success, even small businesses have begun the use of Twitter to help promote and market their business.

Unlike using the simple Twitter interface on the web, Twitter tools and services have appeared rapidly across the web to help facilitate businesses with their use of the social media. The following tools are the best for small and large businesses:

A prerequisite

You will find that many of these Twitter tools often have many of the same features; this is due to the increase of demand and competition amongst the companies developing these tools. Such elements include:

  • Multiple Users and accounts
  • Brand and conversation tracking
  • The ability to find followers
  • Twitter analytics

Of course, each of these tools provide their own unique spin on how these elements are used and displayed but their otherwise similar in nature. There can be no “best” Twitter tool; only one which works best for the business. With that being said, here’s the list:


Hootsuite is a professional Twitter business tool which allows you to track conversations, analytics and impact of your marketing campaign. Additionally, Hootsuite will allow you to find followers and even schedule tweets (Twitter messages) when no-one is operating the account – this helps keep your brand out in front.


CoTweet is a Twitter tool which allows multiple users, tracking and, more importantly, the ability to set assignments for those on your team to use the tool. With so much being discussed each day on Twitter, it can be difficult to keep track of it all; CoTweet helps your business and effectively use Twitter.


TweetDeck is fairly simple overall but used by many people that frequently use Twitter. TweetDeck, built in Adobe Air, is a light-weight alternative to other Twitter tools that allow you to see status updates, use multiple accounts and follow conversations.

Twitter Search

Can Twitter Search be considered a tool for businesses? Yes! Astoundingly, the Twitter Search function located on the Twitter website allows you to search through past conversations to find those talking about what relates to your market.


Paola Garcia lives in Jakarta Indonesia. She is an associate professor in University of Indonesia and also managing Scoopinion at the same time. She is also fond of watching theatrical plays.

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